QR code for a WhatsApp catalogue
Opens your catalogue rather than a chat — for a shop window, where browsing comes before asking.
A WhatsApp catalogue QR code stores a link to a business’s WhatsApp catalogue, so a phone opens its products in WhatsApp.
Style this code — colour, shape, branding, frame and output
Colour & contrastThe ink, the paper behind it, and the three eyes. Every choice is contrast-checked as you make it.
ShapeHow the squares are drawn. The three eyes are styled apart from the data, because a scanner finds the code by them.
BrandingYour mark on the code. Every picture here costs scanability — the notes say how much, and the preview is the truth.
Frame & captionA border and a line of text around the code — the "scan me" that tells a passer-by what it is for.
OutputWhat comes out of the download buttons, and what the symbol actually carries.
Print-ready PDF
A press file at the finished size: 3mm bleed, crop marks and a trim box a print shop’s checks read. The code is drawn black on white whatever the design above — how a colour prints is something only a test print can show.
Catalogue, not chat
A plain WhatsApp code opens an empty conversation, which asks the customer to start by typing. This one opens your product list instead. On a window at closing time that is the difference between a browse and nothing.
It publishes the number, permanently
The code contains your business number and a printed code cannot be unpublished. That is fine for a shop line and worth thinking about before putting a personal number on a sign.
An empty catalogue is a worse landing than a chat
The link resolves whether or not products are listed. Check the catalogue has items before the code goes to print, because the failure is silent and looks like a broken code to whoever scanned it.
WhatsApp catalogue QR codes
Does it need WhatsApp Business?
Yes. Catalogues are a Business feature; a personal account has nothing to open.
What if the customer has no WhatsApp?
The link opens in a browser, which shows the catalogue and offers the app.
Can I link one product?
This makes a catalogue link. A single product has its own URL — use the URL type if that is the destination.
Does the catalogue have to be published?
Yes. Products still in draft do not appear to anyone but you, so the link opens an empty shelf — publish the catalogue before the code goes to print.
Want to change it after it’s printed?
Make it a dynamic code: it carries a short link you can point somewhere new at any time, and it counts every scan. A free account includes 5 dynamic codes and needs no card — and a dynamic code keeps redirecting even if you never upgrade.

Built to ISO/IEC 18004:2024 (the QR code symbology) · RFC 3986 (URI syntax)